
SAN JOSE — A person of downtown San Jose’s landmark qualities is on the product sales block, a authentic estate endeavor that could provide some clues about the strength — or weak spot — of the region’s financial state.
Resort De Anza is being provided for sale at an mysterious rate level, according to a promoting brochure and a sales packet obtained by this news group.
“This is a uncommon opportunity to acquire an operationally adaptable, historic asset with sizeable upside,” the revenue brochure states.
Newmark, a industrial true estate firm, is major the revenue effort and hard work by way of the company’s lodging cash markets team, which is based mostly in New York City’s Manhattan borough.
The sellers are trying to find as considerably as $30 million for the 100-home lodge, which operates out to about $300,000 a area, according to individuals with immediate information of the giving.
It wasn’t instantly very clear what the reception on the aspect of prospective potential buyers might be pertaining to this described selling price issue.
In 2015, the latest owner, an affiliate managed by Los Angeles-based authentic estate business Lowe Enterprises, purchased the lodge for $20.4 million, according to a home database. In mid-2022, the hotel’s property value was $22.5 million, documents on file with the Santa Clara County Assessor’s Office environment exhibit.
According to the revenue brochure, the final considerable upgrade to the hotel transpired in 2015.
“The San Jose sector continues to working experience new advancement tailwinds and considerable development induced by the increasing existence of the world’s foremost tech firms,” the marketing papers said.

A number of blocks to the west is the footprint of a combined-use neighborhood that Google has proposed, in which the lookup large could hire up to 25,000 people. Google aims to create place of work properties, households, shops, dining establishments, hotel services and leisure hubs around the Diridon practice station and the SAP Centre.
Just down the avenue from the lodge, Adobe has concluded the development of a new office highrise on West San Fernando Avenue that will substantially expand the dimension of its present three-constructing headquarters.
At current, Adobe employs about 3,800 people in downtown San Jose. The new highrise will accommodate about 3,000 persons, in accordance to Adobe. The enlargement to the North Tower will allow the company’s downtown headcount to total 6,800, an improve of about 79% in the selection of staff in San Jose’s city main.
The 10-story De Anza lodge, which opened 9 many years back throughout the Fantastic Melancholy, was additional to the Nationwide Sign up of Historic Sites in 1982 and is a person of the few Zig Zag Moderne, or art deco, buildings in San Jose.
“The legendary artwork deco home is now positioned as the only boutique life-style asset in the industry,” Newmark mentioned in its advertising brochure.
However, Lodge De Anza is staying set up for sale at a time when loads of uncertainty exists in the lodging and travel sectors thanks to the financial blows spawned by the coronavirus.
“We just went through a two-and-a-fifty percent-yr plague and you couldn’t decide a even worse home asset course than inns,” stated Mark Ritchie, president of Ritchie Industrial, a genuine estate organization. “But the worth of resorts can only go up.”
Even though some industries have rebounded properly in the wake of the coronavirus outbreak, the lodging and vacation industries go on to battle.
“Hospitality is likely to just take a minimal extended to get closer to what it was right before the pandemic,” claimed Bob Staedler, principal govt with Silicon Valley Synergy, a land-use and planning consultancy.
The economic consequences of the coronavirus have hobbled markets this kind of as downtown San Jose and San Francisco, which depend greatly on small business vacation and convention gatherings.
Nevertheless, the Lodge De Anza could be poised to appreciate a rebound under the right possession, in the perspective of property professionals.
“It’s a wonderful building and positioned properly,” Staedler mentioned. “It will be a terrific buy for anyone who wishes a prolonged-term asset.”
All-around 1929, architect H.H. Weeks developed a 144-room resort that was designed at the web-site by famous building govt Carl Swenson. The resort opened in 1931, and from the 1930s by way of the 1960s, the Hotel De Anza was thought of a single of the Bay Area’s most popular venues and a awesome joint to see and at which to be observed.
By the 1970s, though, Hotel De Anza fell into disrepair and it took the now-defunct San Jose Redevelopment Company to rescue the tower from the wrecking ball by spearheading the building’s reconstruction. In 1989, the town awarded Barry Swenson, grandson of Carl Swenson, the undertaking of renovating the hotel.
“The resort experienced a strong lifetime in an earlier time and it will have a sturdy lifestyle in a foreseeable future time,” Ritchie claimed. “It’s a lovely residence.”