March 30, 2023

James Hardie’s year-conclusion home-owner study exhibits that home owners proceed to generate dwelling renovation demand from customers and lead the way with bolder color possibilities

From security against severe climate to basically needing a clean glance, James Hardie once-a-year home-owner study reveals critical drivers of renovation alternatives

CHICAGO, Dec. 15, 2022 /PRNewswire/ — James Hardie Developing Products and solutions Inc. (James Hardie), the North American leader in fiber cement residence siding and exterior style and design solutions, announces the results of its yearly nationwide house owner study, revealing the year’s renovation demand from customers, exterior layout tendencies, and the ongoing impression of serious weather activities.

Executed by Wakefield Study, the study disclosed obvious demographic development traces among U.S. homeowners–with youthful generations outspending their older counterparts and preferring bold color choices. Having said that, throughout the board, householders say their home’s exterior definitely demands a facelift and that intense temperature fears are factoring into their paying out.

Weathering the Storm: Householders are proactively prepping their home’s exterior for extraordinary weather conditions situations 

Most householders (58%) say they or a person they know has had to restore or renovate a dwelling for the reason that of an severe climate celebration, up from 47% in 2021. Sensing the urgency of the problem, 85% say it is better to act sooner rather than later to improve their home’s exteriors. In fact, a lot more than 2 in 3 (68%) house owners will likely consider action to update their house and shield versus weather conditions gatherings in the up coming yr.

“When it arrives to significant weather security, fiber cement siding by James Hardie is the most effective choice due to the fact it is a strong, extended-lasting and minimal-maintenance content that assists defend in opposition to hearth, moisture, pests and additional. No fiber cement is the exact and James Hardie’s formulation includes proprietary additives that increase the merchandise performance, delivering substantial protection.” reported Jamal Saghir, Director of Goods at James Hardie.

As was the circumstance with home design tastes, there are regional nuances. Those people in the South (39%) and West (37%) ended up a lot more most likely to know someone who has experienced to maintenance or renovate a household simply because of an excessive weather conditions party than individuals in the Midwest (24%) or Northeast (23%). That may well be 1 of the reasons why 24% of people in the West are really probably to update their house to shield in opposition to a temperature function in the subsequent 12 months, as opposed to 13% in the Midwest.

Saghir additional, “The influence of local climate change and significant weather conditions on residence structure is a little something we have been carefully viewing for various many years now. House owners are seeking to guard their residences and their people inside those properties. At James Hardie, our products are Engineered for Climate® to supply trustworthy security. Fiber cement siding is noncombustible and can help defend homes against severe weather, this sort of as flooding, wind, and fire. We have viewed a marked raise in our customers choosing Hardie® siding with the objective of serving to safeguard their properties from the factors.”

Exterior Design and style and Coloration: When it will come to standing out on the block, owners have the blues.

In accordance to this year’s survey benefits, the long run of U.S. neighborhoods seems really colorful. Dark blue (46%) is the most well known selection for home owners when it comes to bold hues when buying their top rated a few, followed by grey (45%), darkish environmentally friendly (39%) and light-weight blue (39%). It can be a personal decision, as more than 4 in 5 (82%) owners say the glimpse and structure of their home is an option to convey on their own.

“Colour is one particular of the very first matters you discover about a home—and all people needs low-servicing colours that past. That is why Hardie® siding with our proprietary, extensive-lasting ColorPlus® Technological know-how end, is the leading preference for siding and exterior structure,” explained Jamal Saghir, Director of Products and solutions at James Hardie.

Hardie® products are designed with ColorPlus® Technological know-how finishes that arrive in much more than 700 hues and are baked on to the board to create a vibrant, regular end that is engineered to cut down fade or discoloration from UV rays, with a 15-year constrained warranty. 

“With the current start of our Magnolia Home | James Hardie Assortment, we have sought to make it easier than ever for owners to renovate and personalize their home’s exterior. Curated by Joanna Gaines, the Assortment functions a palette of lovely, earthy colours and a wide range of siding products and solutions, which includes traditional plank, shingle, and board-and-batten styles,” claimed Saghir.

To discover far more about the trustworthy protection and endless layout choices of Hardie® siding stop by

Resource: The James Hardie Study was executed by Wakefield Research among the 1,000 nationally representative U.S. homeowners of single loved ones or multi-loved ones homes concerning Oct 13 and October 18, 2022.

James Hardie Developing Merchandise Inc.

James Hardie is the North American leader in fiber cement home siding and exterior design and style options. Hardie® merchandise supply prolonged long lasting elegance and limitless structure options with trustworthy safety and small routine maintenance. As the #1 producer and marketer of superior-efficiency fiber cement developing alternatives, James Hardie offers siding and add-ons for each design. Hardie® solutions are non-flamable and stand up to climate and time even though empowering homeowners and building industry experts to obtain the home of their goals. James Hardie operates with an inclusive organization lifestyle, and an unwavering dedication to Zero Damage. The corporation proudly employs a diverse workforce of in excess of 3,000 workers across functions in North America.

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